Elf Origins: Learn All About Us!
The Elf on the Shelf®, where magic meets tradition and joyful family moments take centre stage! Discover the story behind our beloved Scout Elf, learn about our company and creators, explore our North Pole products and partnerships, or find answers to your questions.
Our Promise To You
Whether you’ve come to know us through The Elf on the Shelf or our enchanting Santaverse, we promise to craft stories, products, entertainment, and experiences with care, in order to bring joy and meaningful moments to your family and loved ones. Together, we hope to help you create magical memories that last a lifetime.
Our Story, Origins, Partnerships and Social Impact
Explore the origins of The Elf on the Shelf® and meet the visionary family behind the tradition. Learn how to partner with us or discover our charitable work and social impact efforts at The Lumistella Company, the family-owned brand behind the magic.
Our Brand is a
Global Phenomenon
Our partnerships with leading global brands and endorsements from devoted celebrities helped The Elf on the Shelf® become a media favourite. The joy we share at Christmas made our Scout Elf a global symbol of family celebration and one of the top five Christmas characters worldwide.
