Creating Joyful Family Moments
Welcome to the Official Home of The Elf on the Shelf®!
Where Should Your Family Begin?
New to The Elf on the Shelf® Tradition?
Learn more about The Elf on the Shelf® tradition.
Learn More
Do You Already Have a Scout Elf?
There are more magical characters to discover in the Santaverse.
Discover the Santaverse
Need Easy Elf Ideas Inspiration?
We have plenty of fun and easy Elf Ideas, perfect for each morning.
Find Elf Ideas
Find an Adoption Centre
Find the closest official The Elf on the Shelf adoption centre near you.
Find an Adoption CentreWhat is The Elf on the Shelf®?
The Elf on the Shelf® is Santa’s official Scout Elf, sent straight from the Santaverse™ to bring festive fun to homes across Canada. By day, your elf hides in a new spot; by night, it reports back to Santa.
This simple, magical tradition helps families create joyful memories and inspires excitement every morning. Easy to start and endlessly enchanting, it’s no wonder The Elf on the Shelf has become a treasured Christmas tradition for Canadian families.
Adopt your Scout Elf from a Canadian retailer and begin making magical memories that last a lifetime. Each box includes an adoptable Scout Elf and a beautifully illustrated storybook that explains the Christmas tradition.
How The Elf on the Shelf® Works
Adopt your
Official Scout Elf
Adopt your official Scout Elf from a trusted Canadian retailer or adoption centre and read the magical keepsake storybook together to begin the tradition.
Name and register your Scout Elf
Give your Scout Elf a magical name and register them with the North Pole Registry to make your Christmas tradition official.
Find fun and easy
Elf Ideas
Discover easy Elf on the Shelf® ideas, festive inspiration and magical family fun for every day of the Christmas season.
The Elf on the Shelf® is available at these fine Canadian retailers.
Santa-approved Scout Elf Adoption Centres are located across Canada. Contact the Adoption Centre near you before visiting to ensure you’ll be able to take your Scout Elf home today. You can also shop online at your favourite retailer by clicking on the logo below.
Need Easy Elf Ideas Inspiration?
Discover fun and easy Elf Ideas to help bring your Scout Elf adventures to life. From quick setups and playful scenes to crafts and printable activities, there is plenty of inspiration for magical mornings throughout the Christmas season.
The Elf on the Shelf® Blog
Discover festive recipes, DIY crafts, classroom lesson plans, Christmas activities and fun family games, your go-to resource for all things The Elf on the Shelf and Santaverse in Canada. We even have ideas for your cuddly Elf Pets, kind-hearted Elf Mates, and Extraordinary Noorah™.
Why Families Choose
The Elf on the Shelf®?
When you adopt an official The Elf on the Shelf® Scout Elf from the Santaverse, you’re joining a joyful tradition shared by families across Canada. You’ll gain access to the official Elf Registry, discover new North Pole characters and stories, and become part of a growing community that celebrates the true magic of Christmas together.
Makes Every Morning Magical
Finding the elf in a playful, new spot
each day keeps the Christmas season full of excitement!
Builds Family Bonds
From reading the storybook to finding the elf, the tradition sparks endless laughs and conversation.
Inspires Good Deeds & Smiles
Always nice and never naughty, playful Scout Elves serve as role models that inspire children toward positive actions.
Offers memories that last a lifetime
Every playful elf adventure sparks joy
and builds memories you’ll
cherish forever.
Rekindles nostalgia with a wholesome authenticity
Our products are rooted in the innocence of believing and anchored in classic brand values of goodwill and joy.
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Managed by Red Planet Group – Canada
Explore the Santaverse™
The Elf on the Shelf lives within a wider magical world, the Santaverse. Discover more of the wonderful characters that make up the Santaverse and make every day memorable.
Elf Mates®
These champions of kindness have their own personalities and help your Scout Elf, but can stay in your home year-round!
Meet the Elf Mates
Elf Pets®
Saint Bernard, Arctic Fox & Reindeer, each with their own storybook and North Pole mission. They keep Christmas going!
Extraordinary Noorah™
Extraordinary Noorah™ is Santa’s magical Arctic fox, bringing wonder, warmth and extra North Pole magic to your Christmas tradition.