Discover the Magic of the Santaverse^® Characters!

Santa’s Official Scout Elves

The Elf on the Shelf^®

The Elf on the Shelf® is where the magic begins. Santa’s Scout Elves are his most trusted helpers, sent from the North Pole to visit homes across Canada during the Christmas season.

Each Scout Elf watches over the household and becomes part of the family, soaking up the festive cheer from tree decorating and school concerts to snowy morning routines. Each night, they fly back to the North Pole to report to Santa, then return by morning in a brand-new hiding spot to spark daily excitement throughout December.

Every Scout Elf arrives in an official keepsake box with a beautifully illustrated storybook, The Elf on the Shelf: A Christmas Tradition. Once adopted and named, the magic begins. It’s a tradition Canadian families can return to year after year, whether Christmas morning starts with snow boots by the door or pyjamas around the tree.

Santa’s Champions of Kindness

Elf Mates^®

Elf Mates® are Santa’s champions of kindness, huggable year-round companions from the arctic forest who have helped Santa for thousands of years.

Each one arrives with a special poem inspiring a thoughtful good deed that feels easy for kids to understand and simple for families to bring into everyday life.

Elf Mates® Chef: stirs up kindness by encouraging children to share food, treats and helping hands, from family kitchens to local food bank collections.

Elf Mates® Cobbler: asks children to step into someone else’s shoes and think about sharing warm clothing, boots or winter essentials with others.

Elf Mates® Toy Maker: inspires children to share the gift of play by donating games, books and toys they’ve outgrown to another child who could love them next.

Santa’s Cuddly Helpers

Elf Pets^®

Elf Pets® are Santa’s official, adoptable North Pole companions, warm, cuddly and ready for snuggles on chilly Canadian mornings and cosy nights in.

Unlike Scout Elves, they stay with their families all year round, each with a special mission from Santa and their own beautifully illustrated storybook.

Elf Pets® Reindeer: gather children’s love and festive wishes to help power Santa’s sleigh on Christmas Eve.

Elf Pets® Arctic Fox: spark the Northern Lights with a swish of their tails, guided by children’s hope and belief.

Elf Pets® Saint Bernard: carry kindness back to the North Pole to keep Santa’s Christmas magic strong.

Each Elf Pets box set includes a huggable plush companion, a beautifully illustrated storybook and an official adoption certificate, ready to become part of your family’s Christmas traditions.

Santa’s Magical Arctic Fox

Noorah^®

Long before anyone knew her name, Noorah was already part of the magic. One of Santa’s oldest and most trusted friends, this extraordinary arctic fox has a very special role: with a single swish of her shimmering tail, she sparks the Northern Lights and pauses time, giving Santa everything he needs to deliver gifts across the world in one miraculous night.

Noorah’s story, told in Extraordinary Noorah: Santa’s Magical Arctic Fox, feels right at home under Canada’s winter skies, where the glow of the northern lights already feels wonderfully close to North Pole magic.

Unlike Scout Elves, Noorah can be cuddled and played with, making her the perfect companion for little ones who want to hold a little North Pole wonder in their arms.